A well-optimized product title is crucial for maximizing visibility and driving more clicks to your products. Without proper structuring and keyword placement, even great products may struggle to attract attention in Google Shopping results.
Here’s how you can refine your product titles to achieve higher Click-Through Rates (CTR). 
1. Use a Clear and Logical Structure
Your product title should follow a structured format to provide essential information at a glance.
A recommended structure is: Brand + Product Type + Key Attributes (Size, Color, Material, Features, Model Number)
For example: ✔️ Nike Running Shoes – Men’s, Black, Size 10 ✔️ Samsung Galaxy S23 Ultra 256GB – Phantom Black
2. Prioritize Important Keywords
Google Shopping Ads favor relevant and keyword-rich titles. To increase CTR:
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- Use high-intent search terms that potential buyers are likely to type.
- Place the most important keywords at the beginning of the title.
- Avoid stuffing unnecessary words that don’t contribute to clarity.
3. Keep Titles Within Recommended Character Limits
Google allows product titles of up to 150 characters, and you should aim to use this space to include all relevant details that help match your product to user search queries. However, keep in mind that only the first ~70 characters are typically visible to users in search results—especially on mobile. That’s why it’s essential to front-load the most important information (brand, product type, size, color, model).
4. Add Key Attributes to Increase Relevance
Customers often search with specific attributes like size, color, or model. Include:
- Product type (e.g., Running Shoes, Laptop, Smartwatch)
- Material or special feature (e.g., Leather, Waterproof, Wireless Charging)
- Size & Color (e.g., Large, Red, 256GB)
Example: ✔️ Adidas Ultraboost 22 – Women’s Running Shoes, White, Size 8
✔️Apple MacBook Air M2 – 13” Retina, 512GB SSD, Space Gray
5. Avoid Unnecessary Words and Promotional Text
Google prohibits promotional language in titles, such as: ❌ “Best Price” or “Limited Offer” ❌ “Free Shipping”
or “100% Genuine”. Instead, focus on product-specific details that help buyers make an informed decision.
6. Continuously Review and Optimize Titles
Optimizing product titles is an ongoing process. Leverage search data from your site to understand customer
intent and refine your titles accordingly.
Conclusion
Optimizing product titles is a key factor in improving Google Shopping CTR. By structuring titles effectively,
using relevant keywords, and prioritizing important product attributes, you can increase visibility and drive
more engaged traffic to your store.
Start implementing these strategies today and watch your shopping campaign performance improve!
