Insights Archives

Insights

Why Segmentation Matters in Google Shopping & PMax

Running Shopping Ads or Performance Max campaigns without segmentation is like throwing your entire catalog into a single basket and letting Google decide which products deserve the spotlight. Sure, automation can deliver results, but without structure, budgets often get funneled…

s.pelekanakiOctober 2, 2025

Insights

Google Feed Optimization: Key Attributes That Maximize Shopping Ads Performance.

In Google feed optimization, the accuracy and completeness of your product data are non-negotiable. Every attribute in your Google Merchant Center feed must match your site exactly. Even small mismatches, such as a price difference or outdated availability, can lead…

s.pelekanakiSeptember 15, 2025

Insights

Are Your Google Shopping Ads Costing You More Than They Should?

Google Shopping Ads can be a game-changer for e-commerce businesses, but are you sure your budget is being spent wisely? Many advertisers unknowingly fall into the trap of default campaign settings, leading to wasted ad spend and underwhelming results. Did…

s.pelekanakiMay 12, 2025

Insights

The Benefits of Supplemental Feeds and How to Add Them in Merchant Center

Supplemental feeds in Google Merchant Center provide a powerful way to enhance your product listings without altering your primary data feed. These feeds enable you to enrich your listings with additional details that can drive visibility and sales. Here are…

NaanMarch 31, 2025

Insights

How to Optimize Your Google Merchant Center for Peak Performance

Running Google Shopping campaigns? Optimizing your Google Merchant Center can significantly enhance your results. We've compiled actionable tips to help you increase visibility and drive more sales. 1. Monitor Store Quality Tip: Regularly review the Shopping Experience Scorecard in Merchant…

NaanMarch 28, 2025

Insights

How to Optimize Product Titles for Higher Click-Through Rates

A well-optimized product title is crucial for maximizing visibility and driving more clicks to your products. Without proper structuring and keyword placement, even great products may struggle to attract attention in Google Shopping results. Here’s how you can refine your…

ShoplyMarch 12, 2025

Insights

The Benefits of Using Shopping Standard ads Over Performance Max (PMax) for eCommerce

Performance Max campaigns were introduced with much excitement, offering a streamlined, AI-driven solution for managing eCommerce campaigns. However, from the beginning, PMax campaigns have shown significant weaknesses in reporting and providing actionable insights. This lack of transparency made it challenging…

ShoplyFebruary 14, 2025

Insights

What Are Google Shopping Ads?

Google Shopping Ads are a powerful advertising format designed for e-commerce businesses to showcase their products directly in Google search results and across the Shopping tab. Unlike traditional text ads, Shopping Ads feature product images, titles, prices, and other key…

ShoplyJanuary 28, 2025

Insights

Understanding Google CSS Partners and Why They Matter for Your E-commerce Business

What Are Google CSS Partners? Google Comparison Shopping Service (CSS) Partners are certified third-party platforms authorized by Google to manage and optimize Shopping Ads for e-commerce businesses. These partners provide access to Google's Shopping Ads at competitive rates, offering unique…

ShoplyJanuary 28, 2025

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