Insights Archives

Insights

The Benefits of Supplemental Feeds and How to Add Them in Merchant Center

Supplemental feeds in Google Merchant Center provide a powerful way to enhance your product listings without altering your primary data feed. These feeds enable you to enrich your listings with additional details that can drive visibility and sales. Here are…

NaanMarch 31, 2025

Insights

How to Optimize Your Google Merchant Center for Peak Performance

Running Google Shopping campaigns? Optimizing your Google Merchant Center can significantly enhance your results. We've compiled actionable tips to help you increase visibility and drive more sales. 1. Monitor Store Quality Tip: Regularly review the Shopping Experience Scorecard in Merchant…

NaanMarch 28, 2025

Insights

How to Optimize Product Titles for Higher Click-Through Rates

A well-optimized product title is crucial for maximizing visibility and driving more clicks to your products. Without proper structuring and keyword placement, even great products may struggle to attract attention in Google Shopping results. Here’s how you can refine your…

ShoplyMarch 12, 2025

Insights

The Benefits of Using Shopping Standard ads Over Performance Max (PMax) for eCommerce

Performance Max campaigns were introduced with much excitement, offering a streamlined, AI-driven solution for managing eCommerce campaigns. However, from the beginning, PMax campaigns have shown significant weaknesses in reporting and providing actionable insights. This lack of transparency made it challenging…

ShoplyFebruary 14, 2025

Insights

What Are Google Shopping Ads?

Google Shopping Ads are a powerful advertising format designed for e-commerce businesses to showcase their products directly in Google search results and across the Shopping tab. Unlike traditional text ads, Shopping Ads feature product images, titles, prices, and other key…

ShoplyJanuary 28, 2025

Insights

Understanding Google CSS Partners and Why They Matter for Your E-commerce Business

What Are Google CSS Partners? Google Comparison Shopping Service (CSS) Partners are certified third-party platforms authorized by Google to manage and optimize Shopping Ads for e-commerce businesses. These partners provide access to Google's Shopping Ads at competitive rates, offering unique…

ShoplyJanuary 28, 2025

Insights Success Stories

How Zue Online Pharmacy Increased Revenue by 37% on Google Ads with Shoply

Zue, a leading online pharmacy, operates in a highly competitive market where increasing acquisition costs make ad efficiency crucial. To enhance return on ad spend (ROAS) and drive more conversions, Zue sought a data-driven approach to optimize its Google Ads…

s.pelekanakiOctober 7, 2024

Insights Success Stories

How ThikiShop.gr Maintained Strong Growth in a Competitive Market with Shoply’s Smart Segmentation

ThikiShop.gr, a leading retailer in mobile accessories, operates in a highly competitive space, facing pressure from both local and global brands. To sustain its strong market position and continue driving revenue growth, the company needed a more strategic approach to…

s.pelekanakiSeptember 27, 2024

Insights Success Stories

How Stark Stores Achieved Exceptional Growth with Google Shopping Optimization

Stark Stores, a leading online retailer specializing in high-quality electronics, home appliances, and tech gadgets, sought to maximize its digital advertising efficiency. In a highly competitive market, achieving strong revenue growth while maintaining ad spend efficiency was a key priority.…

s.pelekanakiJuly 27, 2024

Insights Success Stories

Scaling Smart: eGalaxy’s Game-Changing Google Ads Strategy for 67% Revenue Growth

As one of the leading tech megastores, eGalaxy sought to scale its digital advertising strategy to drive revenue growth and maximize ad efficiency. With a diverse product catalog and increasing competition, achieving measurable improvements in Google Ads performance was a…

s.pelekanakiApril 27, 2024

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