Leveraging cutting-edge tools and data-driven strategies, Shoply empowered Blabla Toys to enhance their Google Shopping Ads performance, achieving outstanding results across key e-commerce metrics.
The Challenge
Suboptimal budget allocation in Shopping Ads campaigns, with ad spend directed at high-demand products that did not convert efficiently, limiting overall campaign performance.
The Approach
Shoply implemented its Shopping Ads Suite, combining:
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Smart Segmentation with Predictive Analytics: Prioritizing products with the highest sales potential.
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Merchant Center Feed Optimization: Refining product titles and feeds to boost visibility and engagement.
The Results
Through this tailored strategy, Blabla Toys achieved impressive YoY results from September to November 2024:
+272
Conversion Value
Same
ROAS Maintained
”Our partnership with Shoply transformed our approach to Shopping Ads, delivering outstanding results and maximizing our impact in a competitive market.
Elias ManosMarketing Director, Blabla Toys
Shoply’s advanced tools and the strategic involvement of Blabla Toys' team delivered an optimized and scalable Shopping Ads strategy that continues to drive performance during the ongoing holiday season.
