Clachic, a premier online retailer specializing in branded watches and jewelry, sought to refine its advertising strategy to stay ahead in a highly competitive marketplace. With a focus on increasing efficiency and maximizing return on ad spend, Clachic turned to Shoply for an advanced, data-driven approach to campaign optimization.
The Challenge
Operating in the luxury retail space, Clachic faced the challenge of optimizing budget allocation across multiple platforms while ensuring a strong visual presence in dynamic product ads. The brand needed a solution to improve efficiency, visibility, and revenue generation across Google and Meta advertising channels.
The Solution
Clachic integrated Shoply’s Shopping Ads Suite and Dynamic Product Ads+ (DPA+), leveraging their advanced capabilities to enhance ad performance:
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Smart Segmentation with Predictive Analytics: Allowed Clachic to focus ad spend on high-potential products, improving budget efficiency and eliminating underperforming ads.
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Dynamic Product Ads+ (DPA+) on Meta: Enhanced visual appeal and performance of product ads, delivering a more engaging shopping experience for potential customers.
The Results (April–June 2024 vs. Previous Period)
By implementing Shoply’s solutions, Clachic achieved remarkable improvements:
Google Ads:
+29
Revenue from Google Ads
25
25% ROAS, demonstrating a more efficient use of ad budget
Meta Ads:
Enhanced Visual Appeal in Meta Dynamic Product Ads, increasing engagement and conversions
”Partnering with Shoply led to a noticeable increase in our sales within a short time, while our advertising costs decreased proportionally. They were responsive and provided targeted solutions that met our needs perfectly. We’re confident that our digital marketing is now in the best hands with Shoply!
Lazaris FanisClachic
