How to Advertise Your Products on Shopping Ads – The Smart Way
Learn how to launch, optimize, and scale your Shopping campaigns with expert-backed strategies and tools.
Start Advertising in 5 Simple Steps
- Set Up Your Merchant Center: Upload your product feed with complete and accurate data.
- Connect to Google Ads: Link your Merchant Center to your ad account to activate Shopping Ads.
- Create a Shopping Campaign: Choose a campaign type (Standard or Performance Max) and set basic settings.
- Target the Right Products: Use product groups or custom labels to control what appears.
- Launch & Monitor: Start with a test budget, analyze performance, and iterate weekly.
Tips for Optimizing Your Shopping Campaign
- Optimize Your Product Feed: Use keyword-rich titles, clear images, and engaging descriptions.
- Segment Campaigns: Group products by category, margin, or performance for better control.
- Use Smart Bidding: Let Google’s machine learning maximize your results with Target ROAS or Max Conv. Value.
- Leverage Negative Keywords: Exclude irrelevant traffic and protect your budget.
Want a Smarter Way to Advertise? Discover the All-in-One Shopping Ads Suite
Automatically group products based on sales potential to maximize ROAS.
Predictive Analytics
Identify high-potential products before you spend — with machine-learning powered forecasts.
Product Feed Optimization
Enhance your product titles, descriptions, and structure to boost visibility and conversions.
AI Advisor
Get strategic recommendations directly within your reports, based on your live performance data
Start with a Free Shopping Ads Audit
Understand what works and what drains your budget. Get a data-backed analysis to plan your next step smarter.
Optimize for Success.
Shoply gives you the tools and support to advertise effectively, optimize continuously, and scale confidently.
