How to Improve Click Potential in Google Merchant Center – The Smart Way
Boost product visibility and attract more clicks with proven feed and campaign tactics.
Tips to improve click potential
- Fix Merchant Center Errors: Regularly check the Diagnostics tab for disapprovals, warnings and errors.
- Use Automatic Updates: Ensure that your product data is daily updated to reflect accurate information, thereby improving the user experience.
- Highlight Special Offers with Merchant Promotions: Showcase special offers, discounts, and other incentives directly on your product listings.
- Optimize Titles: Add keywords & details like brand, color and size to drive relevance.
Tips to drive more clicks
- Segment Campaigns: Group products by category, margin, or performance for better control.
- Leverage Negative Keywords: Exclude irrelevant traffic and protect your budget.
- Regularly Review Bidding Goals: Make sure campaign targets align with your strategy, but keep in mind that unrealistic goals can reduce visibility and limit growth.
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