How to Optimize Google Smart Shopping Campaigns – The Smart Way
Google Smart Shopping campaigns used to combine product ads with automated remarketing, but that format is no longer available.
Tips to optimize your “Smart Shopping-style” setup in Performance Max
Today, the closest alternative is running a Performance Max campaign using only your product feed. This setup keeps your focus on Shopping placements and replicates much of what Smart Shopping did — product visibility, dynamic targeting, and conversion-focused automation
- Optimize your feed with clear, keyword-rich titles, high-quality images, and up-to-date pricing and availability.
- Use custom labels to tag products by seasonality, margin, or performance. This gives you more control when adjusting bidding and strategy.
- Segment your products into separate campaigns or listing groups to avoid lumping everything together. It helps you scale with precision.
- Skip additional assets like headlines, descriptions, or images — let your product feed do all the work and keep the campaign focused purely on Shopping placements.
- Add audience signals to guide Google’s automation toward high-intent users.
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