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Tips to improve your Performance Max performance

If you’re wondering how to optimize Performance Max campaigns for real value, running it with just your product feed is often a smart starting point. It simplifies setup and focuses your budget on what matters.
  • Optimize your feed with clear, keyword-rich titles, high-quality images, and accurate stock and pricing
  • Use custom labels to tag products by seasonality, margin, or performance. This gives you more control when adjusting bidding and strategy.
  • Segment your products into separate campaigns or listing groups to avoid lumping everything together. It helps you scale with precision.
  • Skip additional assets like headlines, descriptions, or images — let your product feed do all the work and keep the campaign focused purely on Shopping placements.
  • Add audience signals to guide Google’s automation toward high-intent users.

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