In the fast-moving world of eCommerce, price remains one of the strongest drivers of click-through rate, conversion rate, and ultimately ROAS. No matter how well your campaigns are structured or how optimized your feed is, if your product pricing is not competitive, your performance is capped.
This is why we’re excited to introduce Price Benchmarking. The latest feature inside Shoply that gives advertisers full visibility into how their product prices compare to the market, and enables smarter, more profitable bidding decisions.
Why Price Competitiveness Matters More Than Ever
Shoppers today compare options instantly. Google Shopping, marketplaces, and price comparison engines have conditioned consumers to search, compare, and choose the best-value offer within seconds.
- Products priced even slightly above average often receive lower CTR.
- Products significantly overpriced burn budget, produce little data, and distort campaign ROAS.
- Products priced more competitively attract more qualified traffic and convert at a higher rate.
Simply put: pricing is a performance lever. Advertisers who understand their price position win the auction. Those who ignore it pay more and grow slower.
Stop Overspending: Use Price Data to Control Wasted Budget
One of the biggest hidden costs in Shopping Ads comes from overspending on products that are priced higher than the market average. Without price visibility, advertisers unknowingly invest in products that have a low probability of winning the auction.
- Higher CPCs
- Lower impression share
- Weak conversion rates
- Poor ROAS
With Price Benchmarking, Shoply highlights which products are overpriced compared to similar offers, and by how much.
- Reduce spend on uncompetitive products
- Reallocate budget toward products that can win
- Protect ROAS
- Avoid paying for clicks that cannot convert
This is not guesswork. It’s data-driven budget protection.
Scale Matters: Not All Price Differences Are Equal
Many tools show whether a product is cheaper or more expensive. But that’s not enough.
The crucial question is: By how much?
The performance impact of being 3% above market is very different from being 25% above market. This is why Shoply’s Price Benchmarking doesn’t just classify products as “higher” or “lower”, it scales the difference.
- Slightly overpriced products that might still convert
- Moderately overpriced products that need reduced bids
- Severely overpriced products where spend should be paused
This level of granularity is what makes campaign optimization accurate, predictable, and profitable.
eCommerce Is a Data Game:
Winners Invest Wisely, Product by Product
The era of “wide, bulky” campaign management is over. Today, performance depends on precise, product-level decisions backed by real data.
- Understand their competitive position
- Allocate budget intelligently
- Segment products based on real metrics
- Invest more where they can win
- Avoid spending where they can’t
Because in eCommerce, the businesses that grow are not the ones who spend the most — but the ones who spend the smartest.
Final Thoughts
Pricing is one of the strongest signals in Google Shopping performance. With Shoply’s new Price Benchmarking feature, advertisers gain a powerful advantage: the ability to understand their market position and optimize spend accordingly.
Better pricing insights → smarter decisions → stronger ROAS.
This is how eCommerce leaders operate, and now every merchant and agency can access this level of intelligence inside Shoply.
