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The Benefits of Using Shopping Standard ads Over Performance Max (PMax) for eCommerce Insights

The Benefits of Using Shopping Standard ads Over Performance Max (PMax) for eCommerce

Performance Max campaigns were introduced with much excitement, offering a streamlined, AI-driven solution for managing eCommerce campaigns. However, from the beginning, PMax campaigns have shown significant weaknesses in reporting and providing actionable insights. This lack of transparency made it challenging…
Shoply
February 14, 2025