3. Provided Services
3.1 SMART PLAN:
- Presence in Shoply CSS, i.e. association of your Google Merchant Center account with our Shoply CSS and presence of your products on our Shoply price comparison website (css.shoply.pro).
- Up to 20% discount on your Shopping Ads CPC.
- Smart Segments for Google Ads with use of Predictive Analysis & GA4 Integration, i.e. automated smart segmentation of your product catalog, in order to group the products of your Google Merchant Center account, based on parameters set by you, by using our online Shoply platform.
- Product Feed Optimization, i.e. feed optimization of your product catalog in your Google Merchant Center account.
- One-Off Kickstart Setup (upon request).
- Standard email support.
These services can only be utilized through Google Shopping Ads (including Google Performance Max campaigns), which will be managed and placed exclusively by you.
3.2 PREMIUM PLAN:
In addition to the services provided under the Smart plan, as detailed above in clause 3.1, we will also offer the following services:
- Expert guidance & monitoring by a dedicated Shoply advisor, i.e. direct access (via email) to a dedicated advisor for personalized support on using our Shoply platform effectively.
- Priority email support.
3.3 ENTERPRISE PLAN:
In addition to the services provided under the Premium plan, as detailed above in clause 3.1.2, we will also offer by way of example but not limitation, the following services:
- One-Off Kickstart Setup (included in plan, no need to request).
- Real Time Data Integration.
- Multiple Shops / Users.
- Custom email support.
3.4.1 Presence in Shoply CSS is included as part of each plan but not mandatory. Τhe client may elect to continue using their existing CSS provider if preferred.
3.4.2The provision of all the above services mentioned in clauses 3.1, 3.2 and 3.3 hereof require the use of our Shoply platform and are offered through our Shoply software solution.
3.4.3 The provision of all the above services mentioned in clauses 3.1, 3.2 and 3.3 hereof also require the use of the technologies/platforms Google Ads, Google Performance Max, Google Merchant Center and Google Analytics. You expressly agree to the use of said technologies/platforms. These third party services with respect to your accounts will be invoiced directly to you.
3.5 After creating a Shoply account, you shall use the step-by-step process on our website in order to connect your Google Ads and Google Merchant Center accounts to Shoply. Optionally, you may also link your Google Analytics account with Shoply. Specifically, during this process, you shall select which account to connect to Shoply and allow Shoply to access your account. Please note that Shoply only requires “view” access for your Google Ads account and that we will never edit, create or delete content on your Google Ads account. However, due to how Google handles access to Google Ads accounts, full permissions are required. If you wish for us to manage the setup on your behalf you shall: a) link your Google Ads account with our Google Ads manager account (My Client Center (MCC) account), and b) grant us necessary access to your Google Merchant Center account, Google Merchant Center XML feed, and optionally, view-only access to your Google Analytics account. If you wish to receive continued guidance post-setup, this access will need to remain active; otherwise, you may revoke our access once the setup is complete.
Additionally, if you wish, you may accept the association of your Google Merchant Center account with Shoply CSS, and allow us to display your products on our Shoply price comparison website. These are optional but recommended for the full provision of the agreed Services. After this process is completed, an XML file shall be created and you shall upload the newly created XML file on your Google Merchant Center account. After your Shoply account is set up through the above process, you may freely add or remove access to Google Ads, Google Merchant Center and Google Analytics accounts through Shoply’s dashboard. We cannot provide full Services to you if you do not connect your Google Ads and Google Merchant Center accounts to Shoply. If you request a One-Off Kickstart Setup, then we will have to edit or create content on your Google Ads account, as part of the Setup process, and you grant us the right to do so, specifically for this purpose. We may also edit or create content on your Google Ads . We shall not be liable for delays and/or damages due to any delayed or inadequate granting of the above appropriate access by Client or due to errors present in the above accounts, data and information of the Client.
For each Google account email linked to Shoply by you, we keep a token that allows Shoply to communicate with your accounts. Although this token is encrypted and we have taken further appropriate technical measures to protect your data, please note that no online communication is 100% safe.
SWITCHING TO SHOPLY CSS
After you subscribe to our Services, we will send you a switch request using your Merchant Center ID and you will receive a notification email. In order to switch from your old CSS to SHOPLY CSS, you will need to accept the switch request. Your old CSS provider will also get a request to release your Merchant Center. After the process is complete, your Google Merchant Center account will be associated with our Shoply CSS.
SWITCHING FROM SHOPLY CSS
If you decide to cancel your subscription and terminate our agreement, you will have to switch to a different CSS. Switching from Shoply CSS to a different CSS follows a similar process as above, where you will have to accept a request to switch.
Notwithstanding the process of switching to and from Shoply CSS, we do not offer any support services in relation to the above Shoply CSS services.
3.6 The aforementioned Client’s accounts with third-party providers to which we gain access, i.e. Client’s Google Ads and Google Merchant Center accounts, as well as their content, are under the exclusive management of Client for the duration of the contract. The only changes made by us concern exclusively the above Services under clause 3 and are made only for the purposes of this contract. Any interventions and/or modifications made by you to the above accounts may affect the quality and correctness of the services provided. Additionally, any modifications made by you to the parameters, which are used by our Shoply platform in order to provide smart segmentation services, may affect the optimization and quality of the services offered by our Shoply software solution. Accordingly, we shall not be liable to you in the event of improper or unsatisfactory provision of services due to such interference or modifications made by you to either third-party accounts or parameters of our Shoply platform.
3.7 We do not guarantee the complete or partial permanent existence of the Google CSS program or its terms of use and we are not responsible, nor liable, for any of this. We are not liable for any modification, malfunction, or interruption of the Google CSS program. We do not guarantee the permanent existence of the Shoply CSS or the Shoply website or the Shoply platform or the successful display of Google Shopping ads via the Shoply CSS or the successful display of your products on the Shoply website and we are not responsible, nor liable, for any of this. If the conditions of the Google CSS program are significantly changed or if we lose our CSS status, then we have the right to switch your Merchant Center back to Google Shopping Europe.
3.8 Client acknowledges that KOOLMETRIX in no way guarantees, nor could it by nature of the above services and technologies guarantee, the achievement of specific objectives as a result of the provision of its Services, such as, for example, a percentage increase in website traffic or in page popularity, a percentage increase in website visitors placing orders, a percentage increase in Client’s website active clientele or its turnover, a percentage increase in the number of orders. Any reference to such measurable results is based on the experience and results of our previous work but it is strictly indicative, does not bind us, nor does it create any claim or right to compensation in favor of you in the event that the same or similar results are not achieved.
3.9 You agree that we have the right to refer to the existence of the business relationship/collaboration created under this Agreement, as well as to any positive measurable results produced during its operation for the purposes of commercially promoting and advertising our business throughout the duration of this Agreement and after its final termination. Likewise, and in implementation of the above, you grant us the right to use, solely for the above purposes, your trademarks (e.g. posting a your trademark or product mark on our corporate page or in a commercial presentation made by us). It is expressly agreed that the obligations in this clause 3.9 prevail over obligations in any confidentiality conditions or confidentiality agreements if such were concluded by the Parties.
3.10 Client acknowledges that we reserve the right to make changes to the Client’s Shoply account as well as to the Shoply application itself at any time.