ThikiShop.gr, a leading retailer in mobile accessories, operates in a highly competitive space, facing pressure from both local and global brands. To sustain its strong market position and continue driving revenue growth, the company needed a more strategic approach to advertising that maximized efficiency and profitability.
The Challenge
Despite its strong presence in the market, ThikiShop.gr faced increasing competition that threatened its ability to scale profitably. With competitors vying for the same audience, ensuring that ad spend was allocated effectively to high-converting products became crucial. The company needed a solution to optimize budget distribution, enhance targeting, and maintain revenue growth without inflating acquisition costs.
The Solution
To tackle these challenges, ThikiShop.gr partnered with Shoply and leveraged Shopping Ads Suite to refine its advertising strategy.
- Strategic Budget Allocation: By analyzing product performance data, ThikiShop.gr was able to shift investment toward top-performing products, ensuring ad spend was utilized efficiently.
- Exclusion of Low-Impact Products: Smart Segmentation allowed the brand to identify and minimize budget waste on products that failed to generate sales, reducing wasted budget.
- Continuous Optimization: With automated daily updates, the company’s Google Ads campaigns remained adaptive, ensuring long-term sustainability in a competitive market.
The Results
By integrating Shopping Ads Suite, ThikiShop.gr achieved measurable success:
+37
Revenue from Google Ads
Sustained strong growth
despite intense competition
Meta Ads:
Enhanced Visual Appeal in Meta Dynamic Product Ads, increasing engagement and conversions
”Our collaboration with Shoply on Google Ads has helped us achieve remarkable growth in a short period of time. The 37% revenue increase is a testament to the strategies and tools used to reach our goals. We look forward to seeing even greater results in the future.
Malakontas Konstantinos & Papavasileiou GiorgosOwners of ThikiShop.gr
